Refurbed Trade-In
e-commerce
Led the development and market readiness of Refurbed's trade-in vertical, evolving an alpha-stage concept into a robust, multi-market solution. This strategic initiative enabled customers to effortlessly submit used devices, reinforcing Refurbed’s commitment to the circular economy.
Client:
Refurbed GmbH
Role:
Senior Product Manager
Year:
2024
Challenge
The primary challenge involved transforming an early-stage system into a scalable, user-friendly product capable of meeting diverse market demands, within a tight 3-month deadline.
Objective
Validate market requirements comprehensively, identify optimal user-centric solutions, and rapidly deliver a fully functional, end-to-end trade-in platform, from initial mock-ups through to live market deployment.
Results
Successfully launched within the targeted 3-month timeframe, surpassing industry benchmarks with a conversion rate exceeding the standard 5%. Achieved a notable milestone, contributing 6% of Gross Merchandise Volume (GMV) through the Refurbed platform, underscoring significant market impact and product effectiveness.
