Mobile App - Communities of Interest
Social Media
Managed and led product development of a social collaboration app designed specifically for content creators. The solution aimed at enhancing collaboration among creators, deepening community engagement, and facilitating direct partnerships with brands, ultimately fostering a dynamic and interconnected network.
Client:
Aaqua Tech BV.
Role:
Product Owner/Product Manager
Year:
2021
Challenge
The primary challenge was developing robust digital content creation capabilities and collaboration tools while coordinating multiple agile teams (two internal and one external) across different international time zones, ensuring clear communication and alignment with user needs.
Objective
To deliver a comprehensive mobile app (React Native) empowering content creators with efficient collaboration tools, supporting real-time community engagement, and enabling seamless brand partnerships. The objective emphasized validating solutions directly with creators to ensure alignment with user-reported challenges.
Results
Successfully advanced the product from stealth mode to a public beta release, providing creators with effective collaboration and content creation tools. The launch enhanced creator interactions and facilitated brand partnerships, significantly increasing user engagement and satisfaction.